[Lista-Gruppi] Fwd: [ubuntu-marketing] Use of term "brand" versus "identity"

[Paolo Sammicheli]

Inoltro da lista marketing internazionale, penso sia d'interesse per le due liste in 
indirizzo.

----------  Messaggio inoltrato  ----------

Subject: [ubuntu-marketing] Use of term "brand" versus "identity"
Date: lunedì 8 marzo 2010
From: Mark Shuttleworth <mark a ubuntu.com>
To: Ubuntu Marketing <ubuntu-marketing a lists.ubuntu.com>, "design a lists.canonical.com" 
<design a lists.canonical.com>, Canonical Marketing Team <canonical-
marketing a lists.canonical.com>, Jono Bacon <jono a ubuntu.com>

Hi folks

Several people have written to me correcting our use of the term
"Branding". They point out that what we are really refining here is our
identity.

So, please can we use the term "Ubuntu Identity" going forward, when we
are referring to:

 - palettes,
 - styling, themeing
 - fonts
 - web and desktop
 - visual design

The correct use of "Brand" is when we're referring to the way we are
perceived. *Hopefully* that converges with our assumed brand values
(reliable, precise, free, collaborative for Ubuntu, and adding
accountable and adroit for Canonical).

Mark

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-- 
Paolo Sammicheli
EMail: xdatap1(at)ubuntu.com
https://launchpad.net/~xdatap1
- Simplicity is the ultimate sophistication - Leonardo da Vinci